Concurrent session: Media & communications
This concurrent session will be chaired by Dave Buller, Klein Buendel, USA.
| Time | Abstract |
|---|---|
| 1.25pm – 1.37pm | Chair presentation: Role of smart phones and new technology in behaviour change |
| 1.37pm – 1.40pm | Introduction / overview |
| 1.40pm – 1.48pm |
Sue Heward, Cancer Council Victoria (CCV) (AUS)
Sunsmart Campaigns, Their Increasing Complexity And The 2015 Focus: UV. It All Adds Up |
| 1.48pm – 1.52pm |
Saxon Smith, Australia Medical Association (NSW) (AUS)
From New Research To Targeted Public Health Advocacy: Closing The Gaps In Sun-protection Behaviour |
| 1.52pm – 2.00pm |
Peter Dalum, Danish Cancer Society (DNK)
The Effect Of The Danish Sun Safety Campaign On Sun Safe Behaviour In The Danish Population |
| 2.00pm – 2.04pm |
Ally Brown, Cancer Council New South Wales (CCNSW) (AUS)
Selling The Sun Sound – A Communication Campaign Targeting Parents Of Teenagers |
| 2.04pm – 2.08pm |
Alison Bock and Jodie Antrobus, Queensland Health (AUS)
Sleeves Stephanie! Consumer Insight Driving A New Approach To Youth Sun Safety |
| 2.08pm- 2.12pm | Lisbet Schonau, Danish Cancer Society (DNK) |
| 2.12pm – 2.16pm | Ada Girnita, Karolinska Institutet (KI)(CHE) |
| 2.16pm – 2.24pm |
Alecia Brooks, Cancer Institute New South Wales (CINSW)(AUS)
Evaluating The Use Of A Testimonial Style Skin Cancer Prevention Campaign – Wes Bonny, NSW |
| 2.24pm – 2.28pm |
Christina Watts, Cancer Council New South Wales (CCNSW) (AUS)
Improve Your Long Game – Settings Based Skin Cancer Prevention Campaign |
| 2.28pm – 2.33pm | STRETCH BREAK |
| 2.33pm – 2.41pm |
Lauren Lee, Cancer Institute New South Wales (CINSW)(AUS)
Evaluating Pretty Shady – An Innovative, Youth-focussed Social Marketing Campaign |
| 2.41pm – 2.49pm | Elke Hacker, Queensland University of Technology (QUT) (AUS) |
| 2.49pm – 2.53pm | Richard McKenzie, National Institute of Water and Atmospheric Research (NIWA) (NZL) |
| 2.53pm – 2.57pm |
Monika Janda, Queensland University of Technology (QUT) (AUS)
Communicating Sun Protection Messages Via Texting – Does It Work For Everyone? |
| 2.57pm – 3.05pm |
Thomas Koefoed, Danish Cancer Society (DNK)
Using Facebook To Turn Off Sunbeds: Activating Different Target Groups With Social Media |
| 3.05pm – 3.09pm |
Laura Wakely, Cancer Council Victoria (CCV) (AUS)
Beyond Facebook: Harnessing Digital Strategies For Skin Cancer Campaigns |
| 3.09pm – 3.17pm | Susanne Bjaerge, Danish Cancer Society (DNK) |
| 3.17pm – 3.30pm | Q&A |