Concurrent session: Media & communications

09 Dec 2015
13:25 - 15:30

Concurrent session: Media & communications

This concurrent session will be chaired by Dave Buller, Klein Buendel, USA.

Time Abstract
1.25pm – 1.37pm Chair presentation: Role of smart phones and new technology in behaviour change
1.37pm – 1.40pm Introduction / overview
1.40pm – 1.48pm Sue Heward, Cancer Council Victoria (CCV) (AUS)

Sunsmart Campaigns, Their Increasing Complexity And The 2015 Focus: UV. It All Adds Up

PDF of presentation

1.48pm – 1.52pm Saxon Smith, Australia Medical Association (NSW) (AUS)

From New Research To Targeted Public Health Advocacy: Closing The Gaps In Sun-protection Behaviour

PDF of presentation

1.52pm – 2.00pm Peter Dalum, Danish Cancer Society (DNK)

The Effect Of The Danish Sun Safety Campaign On Sun Safe Behaviour In The Danish Population

PDF of presentation

2.00pm – 2.04pm Ally Brown, Cancer Council New South Wales (CCNSW) (AUS)

Selling The Sun Sound – A Communication Campaign Targeting Parents Of Teenagers

PDF of presentation

2.04pm – 2.08pm Alison Bock and Jodie Antrobus, Queensland Health (AUS)

Sleeves Stephanie! Consumer Insight Driving A New Approach To Youth Sun Safety

PDF of presentation

2.08pm- 2.12pm Lisbet Schonau, Danish Cancer Society (DNK)

Including Volunteers In Sun Protection Media Campaigns

PDF of presentation

2.12pm – 2.16pm Ada Girnita, Karolinska Institutet (KI)(CHE)

Euromelanoma Day Sweden – A Successful Story

PDF of presentation

2.16pm – 2.24pm Alecia Brooks, Cancer Institute New South Wales (CINSW)(AUS)

Evaluating The Use Of A Testimonial Style Skin Cancer Prevention Campaign – Wes Bonny, NSW

PDF of presentation

2.24pm – 2.28pm Christina Watts, Cancer Council New South Wales (CCNSW) (AUS)

Improve Your Long Game – Settings Based Skin Cancer Prevention Campaign

2.28pm – 2.33pm STRETCH BREAK
2.33pm – 2.41pm Lauren Lee, Cancer Institute New South Wales (CINSW)(AUS)

Evaluating Pretty Shady – An Innovative, Youth-focussed Social Marketing Campaign

PDF of presentation

2.41pm – 2.49pm Elke Hacker, Queensland University of Technology (QUT) (AUS)

New Technologies In Skin Cancer Prevention

PDF of presentation

2.49pm – 2.53pm Richard McKenzie, National Institute of Water and Atmospheric Research (NIWA) (NZL)

An App For Daily UV Index Forecasts

PDF of presentation

2.53pm – 2.57pm Monika Janda, Queensland University of Technology (QUT) (AUS)

Communicating Sun Protection Messages Via Texting – Does It Work For Everyone?

PDF of presentation

2.57pm – 3.05pm Thomas Koefoed, Danish Cancer Society (DNK)

Using Facebook To Turn Off Sunbeds: Activating Different Target Groups With Social Media

PDF of presentation

3.05pm – 3.09pm Laura Wakely, Cancer Council Victoria (CCV) (AUS)

Beyond Facebook: Harnessing Digital Strategies For Skin Cancer Campaigns

3.09pm – 3.17pm Susanne Bjaerge, Danish Cancer Society (DNK)

How To Make Shade Attractive Through Media Campaigns

PDF of presentation

3.17pm – 3.30pm Q&A